LiveWell Logo and Branding Program
GHSP is a manufacturer of Shift Systems, Electronic Controls, and Smart Actuators for the automotive and appliance industries. Bazza Design was asked to help define GHSP’s new identity for their benefits group. Goals of the program was to create a new identity for the group that reflected the three areas of attention the group puts emphasis on. A name search established “LiveWell” as the name to be used in the identity. A few final designs of choice were refined and an ultimate selection was made to represent the group. To finalize the design and it’s brand, a branding guide was created to manage the usage of the logo and application of the logo on a series of give-away items.
GHSP is a manufacturer of Shift Systems, Electronic Controls, and Smart Actuators for the automotive and appliance industries. Bazza Design was asked to help define GHSP’s new identity for their benefits group. Goals of the program was to create a new identity for the group that reflected the three areas of attention the group puts emphasis on. A name search established “LiveWell” as the name to be used in the identity.
A few final designs of choice were refined and an ultimate selection was made to represent the group. To finalize the design and it’s brand, a branding guide was created to manage the usage of the logo and application of the logo on a series of give-away items.